Digital Marketing Executive Openings At Hmsa Consultancy Services LLP

Role :  Digital Marketing Executive

Company Name : Hmsa Consultancy Services LLP 

Company Website:  www.hmsaconsultancy.com

Experience :  2 - 5 Years

Mode of Interview: Virtual

Salary :  As Per Industry Standared

Education : Bachelor's degree in Marketing or related field

Location: Mumbai, Maharashtra, India 

Hiring Process:  Technical Interview, HR Interview

• Job Description: Plan and execute all digital marketing, including SEO/SEM, social media marketing, email marketing
• Designing and creating blog posts, articles, mailers, newsletters
• Assist in providing background research, design, and any other inputs required for writing articles, blog to our team
• Design and create corporate services brochures
• Perform search engine optimization, on page SEO, off-page SEO, website speeding up, on a continuous basis
• Identify and list the trending topics/keywords relevant to our existing/proposed businesses
• Efficiently executing email marketing by releasing Mailers/ Newsletters (Experience in using email marketing platforms like mail chimp, etc)
• Design, create posts, videos, advertisements for different service offerings, job openings and publishing them on the Firms page and different groups on LinkedIn to advertise and increase engagement with potential customers
• Launch optimized online adverts using Google AdWords, LinkedIn, Facebook, and Instagram, etc.
• Acquire insight into online marketing trends and support organizational strategy

Skills required:

• SEO: Keyword research using google keyword planner, uber suggest, validating keywords using google trends, constantly improving the ranking of pages of our website, Metatag, title tag writing.
• Knowledge and experience in performing Content SEO
• Technical SEO: Should have experience in speeding up of the website which affect SEO scores. Experience in optimising website speed using google page speed.
• Experience and knowledge in using CDN
• Site indexing, Google search console, linking search console and google analytics, Backlinks, Increasing domain authority, link building (internal and external), protection against negative SEO
• Experience in maintaining a theme-based WordPress website
• Constantly improving and optimising current website developed using a professional theme
• Adding new pages, optimising pages, adding sliders, forms, different designs for pages as required

• Keeping the website design Responsive (desktop and mobile)
• Compressing and optimising images without losing quality, optimizing plugins, reducing server response time
• JavaScript, CSS, php coding should be known to add features to the website
• Prior experience in speeding up WordPress website
• Editing, creating images as per requirement using photo editing software like photoshop and CorelDraw 
• Complete and in-depth experience in using Google analytics, generating meaningful reports and weekly reporting of Google analytics to the reporting manager
• Reducing bounce rates, increasing user footfalls to the website, identifying actionable insights from Google analytics
• Experience of developing ads (normal and display ads), creating campaigns and optimizing campaigns using Google Ads
• Experience in placing advertisements on LinkedIn, Facebook, Instagram etc.
• Experience in marketing using LinkedIn. Should know creating, posting content on company pages to increase followers, and maintaining the company pages.

 

Qualifications :

• Bachelor's degree in Marketing or related field
• Excellent understanding of digital marketing concepts
• Experience with business to customer social media and content generation
• Strong creative and analytical skills

About Company :

Hmsa Consultancy Services LLP provides management consulting across three service lines - Strategic Planning, Performance Improvement, and Transaction Support. While we believe our advisory expertise and skills are fungible and sector agnostic, we do have a deeper experience in five industrial verticals - Development & Government, Power, Transportation & Logistics, Manufacturing, Capital Markets & FSI.

The firm brings together several senior consulting professionals with Big-4 or Big-4 like experience in a variety of functional areas such as management, infrastructure engineering, finance, capital markets, and law. Our expert resources include CA's, MBA's, Engineers, PhDs, and several other highly qualified and experienced professionals.

 

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