Role : Senior Manager - Digital Marketing - Internet/Online
Company Name : HR Consultancy
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Company Website: www.consultancy.in
Experience : 8 - 12 Years
Mode of Interview: Virtual
Salary : As Per industry standards
Education : Graduation
Location: Bangalore
Hiring Process: Technical Intereview, HR Interview
Job Description:
- Will be responsible for the revenue targets through digital modes across the geo.
- Plan and execute all digital marketing campaigns including SEO/SEM, affiliate database, email, social media and display advertising campaigns
- Partnership with ad networks/affiliates for driving paid subscription-based acquisition for Games, Sports, Videos, RBT and other VAS products
- Increase organic traffic to the website and then convert the users to subscribe the product through all digital marketing platforms
- Leads and manages the roadmap for digital channels, functionality, and platforms that deliver against the overall business objectives
- Drives and make recommendations regarding how to most effectively engage customers within digital channels
- Measure ROI, KPIs and prepare a budget
- Design, build and maintain our social media presence for our products across the geo. Conceptualize the content marketing plan to drive acquisition and engagement
- Manage and improve online content, considering SEO and Google Analytics
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Liaise with Product, Delivery, and Sales directors to improve the revenue and product KPIs across geo
Must-Have :
- Experience in Google Ad campaigns.
- Google ads, Facebook, and Linkedin. Any B2C-focused campaigns handled a minimum budget of $500k.
- This person will handle Asia
- This person will be focused on the gaming core Performance Marketing candidates - Paid Marketing,
Expertise :
- Strong relationship with ad networks and affiliates
- Strong understanding and hands-on experience on all digital marketing platforms
- Experience in handling higher marketing budgets (in millions)
- Solid knowledge of online marketing tools and best practices
- Exposure to the Asia, middle east and African market will be an added advantage
- Excellent analytical skills
About Company : Welcome to HRC Recruitment Looking for a job in Glasgow, Edinburgh or the rest of Scotland? Then we can help. We are best recognised as a provider of permanent and contract recruitment solutions for technical and professional roles. However, we have had extensive experience of delivering high volume temporary solutions, together with on-site management support, for both skilled and non-skilled workers. We provide a professional recruitment service across the following sectors and boast one of the strongest client portfolios in the industry: Manufacturing & Engineering HR & Training Accountancy & Finance Information Technology Financial Services & Banking Major Accounts General Insurance Office Services
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